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LAS VEGAS, July 10, 2017 /PRNewswire/ --Scientific Games Corporation (NASDAQ: SGMS) ('Scientific Games' or the 'Company') today announced the acquisition of Red7Mobile Ltd. ('Red7'), a Bristol, UK-based firm that designs, develops and delivers innovative and award-winning mobile and desktop casino games and sports apps for real- money gaming partners. The acquisition provides Scientific Games with access to a large portfolio of mobile and interactive game titles, including slot games, instant win/scratch cards, and table games.
In addition to game content, Red7 offers a range of sports betting solutions. Its flexible and dynamic sports middleware provides a robust, real-time platform for the development of a range of innovative UX and UI solutions for sports-book web and native apps. Through partnerships with some of the industry's leading sports feed and odds providers, Red7 provides the essential real-time feeds for in-play stats and betting solutions.
Use your Android Phone’s photo library to create a unique personalised card, notebook, poster, cushion, mug, keyring and baubles. Find the perfect personalised card or gift in seconds by browsing our user-friendly interface - Personalise your chosen card or gift with your own text/photos using our sleek editor - Send directly to your recipient’s door or back to yourself to sign (extra. Book of Relics by Red7Mobile released on is a 5-reel & 3-row online slot with 10 paylines and a 95.25% RTP. This is a ancient Egypt-themed game offering players a max win of up to 5000x their stake. The acquisition of the firm, which designs, develops and delivers mobile and desktop casino games, provides Scientific Games with a large portfolio of titles. Red7Mobile designs and develops high quality, innovative games and apps for the gambling industry. Our team of artists, animators, mathematicians, developers and testers have extensive experience.
Red7 has existing game, platform and sports partnerships with many of the industry's leading online gaming and sports betting operators.
Scientific Games Group Chief Executive – Interactive Barry Cottle said, 'The acquisition of Red7 and its highly creative, talented team is a very positive development in SG Interactive's growth story. Red7's portfolio of innovative games augments our entertaining game content and industry-leading intellectual property. We're also excited about their sports betting apps, which include a host of robust features that add excitement to the sports betting experience.'
Scientific Games will employ all of Red7's staff in the firm's existing Bristol, England location, and will continue to fully support Red7's partnerships with online and sports betting operators through the Scientific Games network.
Cottle said, 'Many of Red7's partners are also our partners, so we truly feel this is a win-win for all of our stakeholders. As we merge Red7's content into our extensive game library, we will expand our UK retail and digital portfolio and be able to deliver even more compelling game content for the global digital Real Money Gaming business.'
Matt Hatch, Chief Executive Officer of Red7, said, 'We are excited to be a part of Scientific Games, combining Red7's creativity, innovation, and award-winning games to deliver transformational player experiences to Scientific Games' real-money gaming partners around the globe.'
Red7 Chief Technology Officer Adam Fox added, 'Red7 has always focused on designing and producing some of the most innovative games and sports apps. Having access to Scientific Games' content, brands, and global network is a very exciting prospect for the Red7 team.'
About Scientific Games (www.scientificgames.com/)
Scientific Games Corporation (NASDAQ:SGMS) is a leading developer of technology-based products and services and associated content for worldwide gaming, lottery and interactive markets. The Company's portfolio includes gaming machines, game content and systems; table games products and shufflers; instant and draw-based lottery games; server-based lottery and gaming systems; sports betting technology; loyalty and rewards programs; and interactive content and services.
Forward-Looking Statements
In this press release, Scientific Games makes 'forward-looking statements' within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements describe future expectations, plans, results or strategies and can often be identified by the use of terminology such as 'may,' 'will,' 'estimate,' 'intend,' 'plan,' 'continue,' 'believe,' 'expect,' 'anticipate,' 'target,' 'should,' 'could,' 'potential,' 'opportunity,' 'goal,' or similar terminology. These statements are based upon management's current expectations, assumptions and estimates and are not guarantees of timing, future results or performance. Actual results may differ materially from those contemplated in these statements due to a variety of risks and uncertainties and other factors, including, among other things: competition; U.S. and international economic and industry conditions, including declines in or slow growth of gross gaming revenues or lottery retail sales, reductions in or constraints on capital spending by gaming or lottery operators and bankruptcies of, or credit risk relating to, customers; limited growth from new gaming jurisdictions, declines in the replacement cycle of existing gaming machines and slow addition of casinos in existing jurisdictions; ownership changes and consolidation in the gaming industry, including by casino operators; opposition to legalized gaming or the expansion thereof; inability to adapt to, and offer products that keep pace with, evolving technology; inability to develop successful gaming concepts and content; laws and government regulations, including those relating to gaming licenses and environmental laws; inability to identify and capitalize on trends and changes in the gaming, lottery and interactive industries; dependence upon key providers in our social gaming business; inability to retain or renew, or unfavorable revisions of, existing contracts, and the inability to enter into new contracts; level of our indebtedness, higher interest rates, availability or adequacy of cash flows and liquidity to satisfy indebtedness, other obligations or future cash needs; inability to reduce or refinance our indebtedness; restrictions and covenants in our debt agreements, including those that could result in acceleration of the maturity of our indebtedness; protection of our intellectual property, inability to license third party intellectual property, and the intellectual property rights of others; security and integrity of our software and systems and reliance on or failures in our information technology systems; natural events that disrupt our operations or those of our customers, suppliers or regulators; inability to benefit from, and risks associated with, strategic equity investments and relationships, including (i) the inability of our joint venture to realize the anticipated benefits under its private management agreement with the Illinois lottery or from the disentanglement services performed in connection with the termination thereof, (ii) the inability of our joint venture to meet the net income targets or other requirements under its agreement to provide marketing and sales services to the New Jersey Lottery or otherwise to realize the anticipated benefits under such agreement and (iii) failure to realize the anticipated benefits related to the award to our consortium of an instant lottery game concession in Greece; failure to achieve the intended benefits of the Bally acquisition or the WMS acquisition, other recent acquisitions, or future acquisitions, including due to the inability to successfully integrate such acquisitions or realize synergies in the anticipated amounts or within the contemplated time frames or cost expectations, or at all; disruption of our current plans and operations in connection with our recent acquisitions (including in connection with the integration of Bally and WMS), including departure of key personnel or inability to recruit additional qualified personnel or maintain relationships with customers, suppliers or other third parties; incurrence of employee termination or restructuring costs, and impairment or asset write-down charges; changes in estimates or judgments related to our impairment analysis of goodwill or other intangible assets; implementation of complex revenue recognition standards; fluctuations in our results due to seasonality and other factors; dependence on suppliers and manufacturers; risks relating to foreign operations, including fluctuations in foreign currency exchange rates (including those fluctuations related to the affirmative vote in the U.K. to withdraw from the EU), restrictions on the payment of dividends from earnings, restrictions on the import of products and financial instability, including the potential impact to our business resulting from the affirmative vote in the U.K. to withdraw from the EU and the potential impact to our instant lottery game concession or VLT lease arrangements resulting from the recent economic and political conditions in Greece; dependence on our key employees; litigation and other liabilities relating to our business, including litigation and liabilities relating to our contracts and licenses, our products and systems, our employees (including labor disputes), intellectual property and our strategic relationships; influence of certain stockholders; and stock price volatility.
Additional information regarding risks, uncertainties and other factors that could cause actual results to differ materially from those contemplated in forward-looking statements is included from time to time in our filings with the SEC, including the Company's current reports on Form 8-K, quarterly reports on Form 10-Q and its latest annual report on Form 10-K filed with the SEC on February 29, 2016 (including under the headings 'Forward Looking Statements' and 'Risk Factors'). Forward-looking statements speak only as of the date they are made and, except for Scientific Games' ongoing obligations under the U.S. federal securities laws, Scientific Games undertakes no obligation to publicly update any forward-looking statements whether as a result of new information, future events or otherwise.
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Source: Scientific Games
Company Contacts
Investor Relations:
Bill Pfund
Vice President, Investor Relations
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Telephone: +1 702-532-7663
Media Relations:
Susan Cartwright
Vice President, Corporate Communications
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Telephone: (702) 532-7981
Lottery Communications:
Therese Minella
Telephone: (770) 825-4219
Scientific Games is one of the leading and the most innovative company when it comes to developing online games as well as overseeing the playing of online games. Since its launch in the year 1974, Scientific Games has continued to advance its innovative skills by developing new games, marketing research, technology, and security-oriented programs.
As a company that plans to cement its presence in the gaming industry, Scientific Games has been involved in the purchasing of other gaming firms. As a matter of fact, the company announced that it had acquired Red7Mobile Limited, a firm based in the UK that deals with the designing and developing of mobile and desktop games.
Red7Mobile Limited offers a broad range of services to its users. Some of these services include converting flash games to HTML 5, creating inspirational sports apps, video slots, scratch cards, and table games. Apart from this, the company is also involved in the integration of apps and games with third party gaming platforms. Red7Mobile also delivers a wide range of betting solutions of different games. This has been attributed to the flexible nature of the company’s middleware that brings together a real-time platform that allows the interaction of native and sportsbook web apps.
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By purchasing Red7Mobile Limited, Scientific Games will be in a position to access an extensive database of mobile games and interactive titles such as table games and slot games. While announcing the new acquisition, Scientific Games Group CEO Mr. Barry Cottle said that the move marks a positive development in the overall growth of Scientific Games. Mr. Barry attributes this to the fact that Red7Mobile Limited advanced portfolio of innovative games augments the ideas of Scientific Games. Apart from this, Barry also acknowledged the wide range of the state-of-the-art gaming features and apps which according to him will add a new level of excitement to the sporting industry as a whole.
Unlike in other companies where the workers of the purchased company tend to lose their jobs, Red7Mobile Limited employees will be absolved by Scientific Games. This means that Red7Mobile Limited employees will still have their jobs. Apart from this, Scientific Games will also continue to support the various partnership deals that Red7Mobile Limited had signed with various online and sport betting operators. While speaking at the event, Mr. Cottle said that he acknowledges the partners who work with Red7Meobile Limited and that he feels that they will be a win-win situation for each party involved in the partnership. Cottle also stated that Scientific Games plans to expand the UK digital platform to the extent that it can be able to deliver the state-of-the-art game content for different consumers and the users of Real Money Gaming industry.
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On their part, Red7Mobile Limited Chief Technology Officer Mr. Adam Fox expressed his gratitude for the new business venture. According to Adam, Red7Mobile Limited has been on the forefront when it comes to producing and developing sports apps, and innovative games. With unlimited access to Scientific Games, Adam Foxx believes that the partnership will be an exciting prospect for his company.